{"title":"UK Amateur Championships, Saturday 24 April 2027","description":"\u003cp\u003e\u003cstrong\u003ePure Elite UK Amateur Championships 2027\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003eFor the first time the UK Championships runs over two days: the Amateur show on Saturday 24 April and the Pro show on Sunday 25 April.\u003c\/p\u003e","products":[{"product_id":"bikini-categories-uk-amateur-championships","title":"Bikini Categories - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite bikini Athlete's will have a healthy overall look, with good visible muscle tone. Good physique balance and symmetry. Muscle separation is not for this category. abs should be at least slightly visible.\u003c\/p\u003e\n\u003cp\u003eCriteria for Bikini 17-23, Bikini Short, Bikini Tall, Bikini Over 35, Bikini Over 45, Tattooed Bikini\u003c\/p\u003e\n\u003cp\u003eBikini Short = 5ft 4.9 inches and below\u003c\/p\u003e\n\u003cp\u003eBikini Tall = 5ft 5 inches and above\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-Walk with 3 poses of choice, ending with a back pose.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront: Standard front pose with one hand on hip or both hands by the side of the body.\u003c\/li\u003e\n\u003cli\u003eSide: Side standard pose with your leg closest to the judges straight and the opposite hand on the hip\/waist.\u003c\/li\u003e\n\u003cli\u003eBack: Back pose with hands on the thighs. No hands out to the side and no bending over.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Bikini\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003ePhysique symmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eAbdominals for bikini\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003cli\u003eBody fat for Bikini\u003c\/li\u003e\n\u003cli\u003eMatching Bikini criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAthletes in the Tattooed Bikini category will also have their tattoos judged.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece bikini\u003c\/li\u003e\n\u003cli\u003eMust wear heels\u003c\/li\u003e\n\u003cli\u003eNo boots (You can wear ankle boots in the tattooed category)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScoring is split 70% physique based, 25% posing based, 5% other\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur \/ Short","offer_id":57532429664582,"sku":"UK-AM-BIKINI-SHORT","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ Tall","offer_id":57532429697350,"sku":"UK-AM-BIKINI-TALL","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 17-23 (Junior)","offer_id":57532429730118,"sku":"UK-AM-BIKINI-17-23","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 35 and Over (Diva)","offer_id":57532429762886,"sku":"UK-AM-BIKINI-35","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 45 and Over (Masters)","offer_id":57532429795654,"sku":"UK-AM-BIKINI-45","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ Tattooed","offer_id":57532429828422,"sku":"UK-AM-BIKINI-TATTOOED","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT5796.jpg?v=1700759877"},{"product_id":"female-fitness-model-categories-uk-amateur-championships","title":"Female Fitness Model Categories - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003eFemale Fitness Model\u003c\/p\u003e\n\u003cp\u003ePure Elite Female Fitness Model's have a toned physique with good overall muscle definition. Abs are to be visible. Good body balance and symmetry.\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I walk with 3 poses of choices, ending in a back pose. (free posing)\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront: Power pose. Hands on the waist, lats flared.\u003c\/li\u003e\n\u003cli\u003eSide: Side standard pose with your leg closest to the judges straight and the opposite hand on the hip\/waist.\u003c\/li\u003e\n\u003cli\u003eBack: Power pose. Hands on the waist. No bending over or arms out to the side.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Fitness Model Short, Fitness Model Tall, Fitness Model over 35, Fitness Model Over 45 and Tattooed Fitness Model\u003c\/p\u003e\n\u003cp\u003eFitness Model Short = 5ft 4.9 inches and below\u003c\/p\u003e\n\u003cp\u003eFitness Model Tall = 5ft 5 inches and above\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003eSymmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eAbdominals for the Fitness Model\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003cli\u003eHair and Make-up\u003c\/li\u003e\n\u003cli\u003eBody fat for Fitness Model\u003c\/li\u003e\n\u003cli\u003eMatching Fitness Model criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAthletes in the Tattooed Fitness Model category will also have their tattoos judged.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece bikini\u003c\/li\u003e\n\u003cli\u003eMust wear heels\u003c\/li\u003e\n\u003cli\u003eNo boots (You can wear ankle boots in the tattooed category)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScoring is split 70% physique based, 25% posing based, 5% other\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur \/ Short","offer_id":57532429861190,"sku":"UK-AM-FITNESS-MODEL-SHORT","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ Tall","offer_id":57532429893958,"sku":"UK-AM-FITNESS-MODEL-TALL","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 35 and Over (Diva)","offer_id":57532429926726,"sku":"UK-AM-FITNESS-MODEL-35-F","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 45 and Over (Masters)","offer_id":57532429959494,"sku":"UK-AM-FITNESS-MODEL-45-F","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ Tattooed","offer_id":57532429992262,"sku":"UK-AM-FITNESS-MODEL-TATTOOED-F","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT3810.jpg?v=1704283844"},{"product_id":"mums-that-lift-uk-amateur-championships","title":"Mums That Lift - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003eThere is no specific physique requirement for this category. The judging is based on body balance, proportions and symmetry.\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-walk with free posing\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront: Standard front pose with one hand on hip or both hands by the side of the body.\u003c\/li\u003e\n\u003cli\u003eSide: Side standard pose with your leg closest to the judges straight and the opposite hand on the hip\/waist.\u003c\/li\u003e\n\u003cli\u003eBack: Back pose with hands on the thighs. No hands out to the side and no bending over.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Mums That Lift.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStage presence\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eT-Walk\u003c\/li\u003e\n\u003cli\u003ePoses\u003c\/li\u003e\n\u003cli\u003eOverall physique\u003c\/li\u003e\n\u003cli\u003eMuscle symmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique (taking into account the Wellness Categories)\u003c\/li\u003e\n\u003cli\u003eHair and makeup\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to wear\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece bikini\u003c\/li\u003e\n\u003cli\u003eMust wear heels\u003c\/li\u003e\n\u003cli\u003eNo boots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScoring is split 70% physique based, 25% posing based, 5% other\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur","offer_id":57532430025030,"sku":"UK-AM-MUMS-THAT-LIFT","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/7.jpg?v=1704281291"},{"product_id":"female-transformation-uk-amateur-championships","title":"Female Transformation - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite Female Transformation\u003c\/p\u003e\n\u003cp\u003eThere is no specific physique requirement for this category. The judging is based on the athletes body balance, proportions, symmetry and transformation.\u003c\/p\u003e\n\u003cp\u003eEveryones Transformation is different. Everyone starts in a different place and ends in a different place. This category is not who is the leanest on stage. It is the whole transformation from start to finish.\u003c\/p\u003e\n\u003cp\u003eAthletes supply a before picture which is shown on stage.\u003c\/p\u003e\n\u003cp\u003eThis category is not just for weight loss. We also have athletes that have overcome illness, disease, in recovery, accidents, injuries and more.\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-Walk with 3 poses of choice, ending with a back pose.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront: Standard front pose with one hand on hip or both hands by the side of the body.\u003c\/li\u003e\n\u003cli\u003eSide: Side standard pose with your leg closest to the judges straight and the opposite hand on the hip\/waist.\u003c\/li\u003e\n\u003cli\u003eBack: Back pose with hands on the thighs. No hands out to the side and no bending over.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Transformation\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStage presence\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003ePoses\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall physique\u003c\/li\u003e\n\u003cli\u003eMuscle symmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eHair and makeup\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eTransformation Journey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to wear?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece bikini\u003c\/li\u003e\n\u003cli\u003eMust wear heels\u003c\/li\u003e\n\u003cli\u003eNo boots\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Elite","offers":[{"title":"Default Title","offer_id":57532430057798,"sku":"UK-AM-TRANSFORMATION-F","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT7010.jpg?v=1704280757"},{"product_id":"athletic-physique-uk-amateur-championships","title":"Athletic Physique - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003eThe Pure Elite Athletic Physique category is aimed at guys who prefer a physique which is more athletic looking and not as bulky and big as say the muscle physique category. Athletes with have a well balanced physique and good overall symmetry. We are not looking for you to be extra lean, you will have a healthy looking physique and have visible abs.\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-Walk with 3 poses of choice (Free posing).\u003c\/p\u003e\n\u003cp\u003eFollowed by comparison round with mandatory poses\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront pose straight on hands at your side\u003c\/li\u003e\n\u003cli\u003eSide pose with left hand on hip and right leg slightly out to the back\u003c\/li\u003e\n\u003cli\u003eBack pose double bicep\u003c\/li\u003e\n\u003cli\u003eSide pose with right hand on hip and left leg slightly out to the back\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Athletic Physique\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003ePhysique symmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eAbdominals for Athletic Physique\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003cli\u003eBody fat for Athletic Physique\u003c\/li\u003e\n\u003cli\u003eMatching Athletic criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to wear?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwim wear shorts\u003c\/li\u003e\n\u003cli\u003eBarefooted\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScoring is split 70% physique based, 25% posing based, 5% other\u003c\/p\u003e\n\u003cp\u003e*Athletic Physique used to be called beach body.\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur","offer_id":57532430090566,"sku":"UK-AM-ATHLETIC-PHYSIQUE","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT1081.jpg?v=1700759721"},{"product_id":"classic-physique-uk-amateur-championships","title":"Classic Physique - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite Classic Physique\u003c\/p\u003e\n\u003cp\u003eLooking for that classic bodybuilding look from the 70s to early 80s\u003c\/p\u003e\n\u003cp\u003eEvery competitor must wear black speedo style shorts. No white or colour logo's.\u003c\/p\u003e\n\u003cp\u003eAthletes walk out individually and perform an I walk with free posing.\u003c\/p\u003e\n\u003cp\u003eThen athletes are called forward together and line up at the front of the stage ready for their quarter turns.\u003c\/p\u003e\n\u003cp\u003eFollowed by comparison round with mandatory posing.\u003c\/p\u003e\n\u003cp\u003e6 mandatory poses - front double bicep, side chest, rear double bicep, abdominals and thighs, classic pose of choice.\u003c\/p\u003e\n\u003cp\u003eFists can be open, closed or one of each.\u003c\/p\u003e\n\u003cp\u003eCriteria\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSymmetry\u003c\/li\u003e\n\u003cli\u003eProportions\u003c\/li\u003e\n\u003cli\u003ePhysique Balance\u003c\/li\u003e\n\u003cli\u003eGood definition but not crazy lean\u003c\/li\u003e\n\u003cli\u003eGood Muscularity (size of muscle mass) But not extreme like a modern day bodybuilder\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Elite","offers":[{"title":"Amateur","offer_id":57532430123334,"sku":"UK-AM-CLASSIC-PHYSIQUE","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/5_1fc17ef0-b646-481b-83f1-f6339fe81eb0.jpg?v=1704226099"},{"product_id":"male-fitness-model-categories-uk-amateur-championships","title":"Male Fitness Model Categories - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite Male Fitness Model's have a toned physique with good overall muscle definition. Abs are to be visible. Good body balance and symmetry.\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-walk with free posing.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront pose straight on hands at your side\u003c\/li\u003e\n\u003cli\u003eSide pose with left hand on hip and right leg slightly out to the back\u003c\/li\u003e\n\u003cli\u003eBack pose double bicep\u003c\/li\u003e\n\u003cli\u003eSide pose with right hand on hip and left leg slightly out to the back\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Fitness Model Under 75kg, Fitness Model Over 75kg, Fitness Model over 35, Fitness Model Over 45 and Tattooed Fitness Model\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003eSymmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eAbdominals for the Fitness Model\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003cli\u003eBody fat for Fitness Model\u003c\/li\u003e\n\u003cli\u003eMatching Fitness Model criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAthletes in the Tattooed Fitness Model category will also have their tattoos judged.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwim wear shorts\u003c\/li\u003e\n\u003cli\u003eBarefooted\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScoring is split 70% physique based, 25% posing based, 5% other\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur \/ Under 75kg","offer_id":57532430188870,"sku":"UK-AM-FITNESS-MODEL-U75","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ Over 75kg","offer_id":57532430221638,"sku":"UK-AM-FITNESS-MODEL-O75","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 35 and Over","offer_id":57532430254406,"sku":"UK-AM-FITNESS-MODEL-35-M","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 45 and Over (Masters)","offer_id":57532430287174,"sku":"UK-AM-FITNESS-MODEL-45-M","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ Tattooed","offer_id":57532430319942,"sku":"UK-AM-FITNESS-MODEL-TATTOOED-M","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT3899.jpg?v=1704280910"},{"product_id":"muscle-physique-categories-uk-amateur-championships","title":"Muscle Physique Categories - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite Muscle Physique athletes will have well developed muscle mass, visible separation and striations. Good overall balance and symmetry. Abs must be visible.\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-walk with 3 poses of choice.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStraight-on hands on waist or hands together for most tensing.\u003c\/li\u003e\n\u003cli\u003eSide Chest of choice\u003c\/li\u003e\n\u003cli\u003eBack double bicep\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Muscle Physique, Muscle Physique Over 35 Tattooed Muscle Physique\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003eSymmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eAbdominals for the Muscle Physique\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003cli\u003eBody fat for Muscle Physique\u003c\/li\u003e\n\u003cli\u003eMatching Muscle Physique criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAthletes in the Tattooed Muscle Physique category will also have their tattoos judged.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwimwear shorts\u003c\/li\u003e\n\u003cli\u003eBarefooted\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Muscle Physique was called Muscle Model\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur \/ Open (All ages)","offer_id":57532432384326,"sku":"UK-AM-MUSCLE-PHYSIQUE","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 35 and Over","offer_id":57532432417094,"sku":"UK-AM-MUSCLE-PHYSIQUE-35","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ Tattooed","offer_id":57532432449862,"sku":"UK-AM-MUSCLE-PHYSIQUE-TATTOOED","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/3.jpg?v=1704281498"},{"product_id":"mens-physique-categories-uk-amateur-championships","title":"Mens Physique Categories - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite Mens Physique\u003c\/p\u003e\n\u003cp\u003eAthletes in the Men’s Physique category must have a toned, healthy and lean physique. Showcasing a V taper but not overly muscular and lean like a bodybuilder. Each athlete must perform an I walk Mandatory poses and 1\/4 turns.\u003c\/p\u003e\n\u003cp\u003eAthletes walk out and perform their I walk with 4 poses on their mark. Front, side, back and side. Then walk to the back as the next athlete then starts there I walk. Athletes are then called forward for their 1\/4 turns.\u003c\/p\u003e\n\u003cp\u003eMandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront pose with one hand of choice and and one leg slightly out towards athletes side\u003c\/li\u003e\n\u003cli\u003eSide pose with left hand on hip and right leg slightly out to the back\u003c\/li\u003e\n\u003cli\u003eBack pose arms positioned out to your side, lats flared showing V-taper\u003c\/li\u003e\n\u003cli\u003eSide pose with right hand on hip and left leg slightly out to the back\u003c\/li\u003e\n\u003cli\u003eFront pose with hand of choice on hip and one leg slightly out towards athletes side\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Mens Physique and Mens Physique Over 35\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatching criteria\u003c\/li\u003e\n\u003cli\u003eBalance and symmetry\u003c\/li\u003e\n\u003cli\u003eMuscularity\u003c\/li\u003e\n\u003cli\u003ePhysique condition\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eV Taper\u003c\/li\u003e\n\u003cli\u003eAbs\u003c\/li\u003e\n\u003cli\u003eTone and Shape\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach athlete must be barefooted and wear board shorts.\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur \/ Open (All ages)","offer_id":57532432482630,"sku":"UK-AM-MENS-PHYSIQUE","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Amateur \/ 35 and Over","offer_id":57532432515398,"sku":"UK-AM-MENS-PHYSIQUE-35","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/6.jpg?v=1704281179"},{"product_id":"male-transformation-uk-amateur-championships","title":"Male Transformation - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite Male Transformation\u003c\/p\u003e\n\u003cp\u003eThere is no specific physique requirement for this category. The judging is based on the athletes body balance, proportions, symmetry and transformation.\u003c\/p\u003e\n\u003cp\u003eEveryones Transformation is different. Everyone starts in a different place and ends in a different place. This category is not who is the leanest on stage. It is the whole transformation from start to finish.\u003c\/p\u003e\n\u003cp\u003eAthletes supply a before picture which is shown on stage.\u003c\/p\u003e\n\u003cp\u003eThis category is not just for weight loss. We also have athletes that have overcome illness, disease, in recovery, accidents, injuries and more.\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-Walk with 3 poses of choice, ending with a back pose.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront pose straight on hands at your side\u003c\/li\u003e\n\u003cli\u003eSide pose with left hand on hip and right leg slightly out to the back\u003c\/li\u003e\n\u003cli\u003eBack pose double bicep\u003c\/li\u003e\n\u003cli\u003eSide pose with right hand on hip and left leg slightly out to the back\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Transformation\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStage presence\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003ePoses\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall physique\u003c\/li\u003e\n\u003cli\u003eMuscle symmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eTransformation Journey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to wear?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwim wear shorts\u003c\/li\u003e\n\u003cli\u003eBarefooted\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Elite","offers":[{"title":"Default Title","offer_id":57532432580934,"sku":"UK-AM-TRANSFORMATION-M","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT6817.jpg?v=1704280984"},{"product_id":"female-international-model-uk-amateur-championships","title":"Female International Model - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003eThe Pure Elite Female International Model category consists of two rounds.\u003c\/p\u003e\n\u003cp\u003eThe first round is the lingerie model round. Props can be used and you can get imaginative with your designs, think cat walk model or Victoria’s secrets. No G-Strings, no see-through underwear.\u003c\/p\u003e\n\u003cp\u003eThe second round is the evening wear round. Ladies to wear an evening gown or cocktail dress. No trousers, trainers or jeans.\u003c\/p\u003e\n\u003cp\u003eModels are to perform an I-Walk on stage (catwalk) with 3 poses of choice for both rounds.\u003c\/p\u003e\n\u003cp\u003eThen we have the comparisons which is free posing poses of choice\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFirst round\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront pose\u003c\/li\u003e\n\u003cli\u003eBack pose\u003c\/li\u003e\n\u003cli\u003eWalk to half way line and back\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eSecond round\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront\u003c\/li\u003e\n\u003cli\u003eSide of choice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for International Model:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStage presence and confidence\u003c\/li\u003e\n\u003cli\u003eI- Walk\u003c\/li\u003e\n\u003cli\u003ePoses (model poses)\u003c\/li\u003e\n\u003cli\u003eOutfit\u003c\/li\u003e\n\u003cli\u003eCommercial model look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eHair and makeup\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Elite","offers":[{"title":"Amateur","offer_id":57532432613702,"sku":"UK-AM-INTERNATIONAL-MODEL","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT5505.jpg?v=1695052201"},{"product_id":"bikini-fitness-uk-amateur-championships","title":"Bikini Fitness - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003ePure Elite Bikini Fitness\u003c\/p\u003e\n\u003cp\u003eAthletes will have good visible muscle tone with good physique balance and symmetry.\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-Walk with 3 poses of choice, ending with a back pose.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront: T pose with one hand on hip or both hands down by your side\u003c\/li\u003e\n\u003cli\u003eSide: Side standard pose with your leg closest to the judges straight and the opposite hand on the hip\/waist.\u003c\/li\u003e\n\u003cli\u003eBack: Power pose. Hands on the waist.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Bikini\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eComparison round with mandatory poses\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003ePhysique symmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eAbdominals for bikini\u003c\/li\u003e\n\u003cli\u003eBody fat for Bikini\u003c\/li\u003e\n\u003cli\u003eMatching Bikini criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to wear\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece bikini\u003c\/li\u003e\n\u003cli\u003eMust wear heels\u003c\/li\u003e\n\u003cli\u003eNo boots\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Elite","offers":[{"title":"Amateur","offer_id":57532432679238,"sku":"UK-AM-BIKINI-FITNESS","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT3143_4ea0468a-78cb-4699-bca8-33c65314e6cf.jpg?v=1704283686"},{"product_id":"bikini-wellness-uk-amateur-championships","title":"Bikini Wellness - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003eThe Bikini Wellness category is for ladies that normally would compete in the bikini category but their physique is not balanced. Glutes and Quads will have a few percent more body fat compared to Bikini athletes. Physique will be out of proportion compared to top half, bottom heavy so to speak. Abs should be slightly visible.\u003c\/p\u003e\n\u003cp\u003ePosing\u003c\/p\u003e\n\u003cp\u003eAthletes perform an I-Walk with 3 poses of choice, ending with a back pose.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront: T pose with one hand on hip or both hands by the side of the body.\u003c\/li\u003e\n\u003cli\u003eSide: Side standard pose with your leg closest to the judges straight and the opposite hand on the hip\/waist.\u003c\/li\u003e\n\u003cli\u003eBack: Back pose with hands on the thighs. No hands out to the side and no bending over.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCriteria for Bikini\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eQuarter turns\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003ePhysique symmetry\u003c\/li\u003e\n\u003cli\u003eBalance of physique\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eAbdominals for bikini\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003cli\u003eBody fat for Bikini Wellness\u003c\/li\u003e\n\u003cli\u003eMatching Bikini Wellness criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to wear\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece bikini\u003c\/li\u003e\n\u003cli\u003eMust wear heels\u003c\/li\u003e\n\u003cli\u003eNo boots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScoring is split 70% physique based, 25% posing based, 5% other\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur","offer_id":57532432712006,"sku":"UK-AM-BIKINI-WELLNESS","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT6512.jpg?v=1704283471"},{"product_id":"wellness-uk-amateur-championships","title":"Wellness - UK Amateur Championships","description":"\u003cp\u003e\u003cstrong\u003eUK Amateur Championships 2027\u003c\/strong\u003e\u003cbr\u003eSaturday 24 April 2027\u003cbr\u003eStantonbury Theatre, Stantonbury, Milton Keynes MK14 6BN\u003c\/p\u003e\n\u003cp\u003eWellness\u003c\/p\u003e\n\u003cp\u003eThe Pure Elite Wellness category is for ladies who prefer a muscular physique that is aesthetically pleasing with big glutes and quads with visible hamstring glute tie-in. Athletes with not have as much separation as fitness models and not as much body fat as Bikini wellness. Clear developed muscle mass especially the quads, glutes and shoulders.\u003c\/p\u003e\n\u003cp\u003eAthletes will perform an I walk in the presentation round. This will consist of 3 poses of choice. Ending in the back pose. Then Athletes will walk back to the halfway point of the I and perform another back pose before walking to the back of the stage.\u003c\/p\u003e\n\u003cp\u003eFollowed by the comparison round with mandatory poses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront: T pose with hands to the side of the body, on the waist or one on and one off.\u003c\/li\u003e\n\u003cli\u003eSide: Side standard pose with your leg closest to the judges straight and the opposite hand on the hip\/waist.\u003c\/li\u003e\n\u003cli\u003eBack: Back pose with hands on the thighs. No hands out to the side and no bending over.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMarked on:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eI-Walk\u003c\/li\u003e\n\u003cli\u003eOverall look\u003c\/li\u003e\n\u003cli\u003eWellness Physique\u003c\/li\u003e\n\u003cli\u003eMandatory poses\u003c\/li\u003e\n\u003cli\u003eOverall healthy look\u003c\/li\u003e\n\u003cli\u003eTan\u003c\/li\u003e\n\u003cli\u003eOverall stage presentation\u003c\/li\u003e\n\u003cli\u003ePhysique symmetry\u003c\/li\u003e\n\u003cli\u003eStage confidence\u003c\/li\u003e\n\u003cli\u003eGlutes, quads and hamstrings for Wellness\u003c\/li\u003e\n\u003cli\u003eMarketable look\u003c\/li\u003e\n\u003cli\u003eBody fat for Wellness\u003c\/li\u003e\n\u003cli\u003eMatching Wellness criteria\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to wear\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece bikini\u003c\/li\u003e\n\u003cli\u003eMust wear heels\u003c\/li\u003e\n\u003cli\u003eNo boots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Wellness was called Fitness Wellness\u003c\/p\u003e","brand":"Pure Elite","offers":[{"title":"Amateur","offer_id":57532432777542,"sku":"UK-AM-WELLNESS","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/files\/MATT9555_fd54bda6-f798-4aa0-9a95-012fa9d42ade.jpg?v=1704888865"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6763\/1430\/collections\/uk-amateur-2027.png?v=1791315226","url":"https:\/\/www.pure-elite.com\/collections\/uk-amateur-championships.oembed","provider":"Pure Elite","version":"1.0","type":"link"}