Name: Jessica Dawson
Age: 30
Date of Birth: 10/01/1995
Country Representing: United Kingdom
What inspired your transformation?
I grew up with a parent who had an eating disorder, and I’ve struggled with my own relationship with food for most of my life.
It came from low confidence and low self-belief. There was a point where I was too scared to leave the house because of fear of being judged, and I nearly lost my job because of it.
For years I was stuck in a binge and restrict cycle. I’d join a gym, stop eating, lose weight, then fall straight back into old habits. There were times I didn’t eat for days until I passed out, or I’d eat until I was sick.
My health took a serious hit. I developed autoimmune issues, reacting badly to foods, and my skin would flare up. It felt like my body was fighting against me.
Around three years ago, I made a decision to change. I left my job and became a full-time personal trainer and coach. Since then, I’ve been working on rebuilding myself, both physically and mentally.
This competition gave me something to aim for. It pushed me further than I’d ever gone before.
During prep, I’ve worked hard on improving my relationship with food. I’ve also learnt to step outside my comfort zone and actually start accepting myself.
Going from someone who hid in oversized T-shirts to stepping on stage in a bikini is something I never thought I’d do.
This prep was also one of the hardest periods of my life. I went through a divorce, sold a house, left an abusive past behind, and continued raising my son.
But all of it made me stronger.
Just getting on stage felt like a win. Most people won’t understand how much of a mental battle that was.
When did you first join the gym?
I trained on and off for years, but I started taking it seriously around three years ago.
Is this your first competition?
Yes.
In one word, what is your transformation?
Weight loss / mental health recovery
When did your transformation start?
My overall journey started around three years ago, with this competition prep beginning in May 2025.
Starting weight: 198 lbs
Finishing weight: 138 lbs
Anyone you would like to thank?
I wouldn’t be here without the support of my friends and my clients.
A huge thank you goes to my fiancé. He’s completely changed my life for the better and supported me every step of the way. He’s made me a better mum and a better person overall.
And of course, my cheeky 5-year-old, who definitely made prep more challenging with all his snacks.
Interested in competing with Pure Elite?
https://www.pure-elite.com/