Pure Elite: Europe's largest fitness model and physique federation

Bodybuilding, Fitness Model, Bikini and Physique shows for first-timers to Pros, since 2013.

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Since 2013  |  15,000+ athletes  |  100+ countries  |  1,200+ Pros  |  80% of amateurs are first-timers

Fitness Model, Bikini, Physique and Bodybuilding Competitions

At Pure Elite, every athlete gets the same premium experience, whether it's your first show or you're one of our Pros. Our shows are a full day on stage for athletes and a real spectacle for the audience, with athletes aged 17 to 70 from over 100 countries.

A category for every physique: Fitness Model, Bikini, Wellness, Men's Physique, Classic Physique, Athletic Physique, Muscle Physique, Mums That Lift, Tattooed and our Transformation category.

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More than a show day: gym meet-ups, photoshoots, video shoots, training camps and a community that keeps athletes coming back year after year. Our team, from the founder down, is approachable and here to help.

Everything for show day, booked in one place: stage tan, hair and make-up, a social media pack and stage video.

Exclusive merchandise: from hoodies to mugs, only available through our website.

Merchandise

Upcoming Shows

25 October 2026  |  Pro/Am Masters (35+)  |  Milton Keynes  |  Enter now

7 November 2026  |  Pro/Am World Championships  |  High Wycombe  |  Enter now

11 April 2027  |  Transformation Show  |  Milton Keynes  |  Enter now

24 April 2027  |  UK Amateur Championships  |  Milton Keynes  |  Enter now

25 April 2027  |  UK Pro Championships  |  Milton Keynes  |  Enter now

25 July 2027  |  Manchester  |  Middleton Arena  |  Enter now

2027, date TBC  |  Pro/Am European Championships  |  Ireland

2027, date TBC  |  Pro/Am World Championships

Two ways to save

Pure Elite Membership, £179: 70% off every category, all season. The best value if you're entering three or more categories and arranging your own tan, hair and make-up.

Pure Elite Unlimited, from £600: every category at every UK and Ireland show in the 2027 season, including the Masters and World Championships (if you qualify), plus your stage tan, social media pack, and hair and make-up for women. The best value if you want the full show-day package at more than one show.

Women: two shows, two categories at each, with the full package costs £896 bought separately (£798 with a Membership). Unlimited: £750.
Men: three shows, two categories at each, with the full package costs £924 bought separately (£687 with a Membership). Unlimited: £600.

Based on early bird category prices of £99.

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Do you have any questions? Speak with a member of the team and book a call at a time that works for you.

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