How Much Does It Cost to Compete with Pure Elite?
Thinking about stepping on stage? One of the first questions everyone asks is what it will cost. Here is a clear breakdown of every cost of competing with Pure Elite, and three simple ways to pay less.
Category entry fees
At each show you enter one or more categories, such as Bikini, Fitness Model, Men's Physique or Transformation. Every category costs the same, and the price goes up the closer you get to the show:
| Super early bird | £79 per category |
| Early bird | £99 per category |
| Standard | £125 per category |
Most athletes enter more than one. At our 2026 UK Championships, athletes entered between two and three categories each on average.
Show day services
These are optional and booked separately.
| Stage tan | £125 (reduced when you book early) |
| Hair | £70 |
| Make-up | £70 |
| Social media pack | £25 |
| Stage video (selected shows) | £75 |
| Backstage access | £50 |
What does a first show cost?
Say you enter 2 categories and book a tan, hair and make-up:
- Booked early: 2 categories at £79, tan at £85, hair and make-up at £140. Total £383.
- Booked late: 2 categories at £125, tan at £125, hair and make-up at £140. Total £515.
Same show, same day on stage, £132 difference just for booking early.
Three ways to compete for less
1. Book early
Super early bird entries are £79 instead of £125. That is £46 saved on every category, and the tan is cheaper too.
2. Pure Elite Membership
One payment of £179 takes 70% off every category you enter for the whole season, at every show in the UK and Ireland. A £125 category drops to £37.50. At standard prices it pays for itself on your third category. See the Membership
3. Pure Elite Unlimited
One payment covers every category at every show for the season, plus your tan, hair and make-up, social media pack and stage video. £750 for women, £600 for men. Compete at three shows and you can save over £1,300. See Unlimited
Not sure which suits you? Membership or Unlimited: which saves you most?
Frequently asked questions
Do I need a membership to compete?
No. Anyone can enter without a membership. It is simply the cheaper way to do it if you are entering a few categories.
Can first-timers compete?
Yes. Our Amateur shows are open to everyone, from first-timers upwards. They are Pro qualifiers, so anyone without a Pure Elite Pro Card can enter.
Are entries refundable?
Entries are non-refundable. If you can not make your show, you can transfer to another date within 12 months, as long as you tell us at least 10 days before the show and pay a £10 admin fee.
Do these prices include spectator tickets?
No. Spectator tickets are sold separately through the venue.
Do I have to book a tan, hair and make-up?
No. They are optional services you can book with your entry.